by Tony Muljadi  on Wed 20 Jul - 0 Comments
Categories: Arts, Internship, Summer 2011

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This is a guest post by Tony Muljadi. He is an MBA student at HBS with the Class of 2012. He grew up in Colorado and loves travel, skiing, and exercise.  He studied Accounting and Finance at the University of Colorado at Boulder and moved to New York City after school where he was a consultant with PricewaterhouseCoopers for three years.  He spent the summer before business school in Bangladesh as a microfinance intern with BRAC.  At HBS, He is co-chair of the Social Enterprise Conference, co-president of the Global Immersion Experience Program, and a former cast member of the HBS Show.

This summer I am interning at Lincoln Center for the Performing Arts in New York City.  Lincoln Center is the largest performing arts complex in the world and is comprised of 12 resident organizations including the Julliard School, Metropolitan Opera, and New York Philharmonic.  Lincoln Center attracts 5,000,000 visitors per year and is near completion of a $1.2 billion redevelopment project.

Lincoln Center's Strategy and Business Development Group is an internal consulting team that works alongside the President of Lincoln Center on a wide variety of special initiatives.  This year, there are 6 HBS Summer Fellows in the strategy group working on over 20 projects.  My projects include exploring new marketing initiatives through digital media, building business plans for new sources of earned income, coordinating purchasing activities across Lincoln Center's campus, and pursuing creative means to attract new demographics to Lincoln Center. The diversity of my projects has allowed me to work with a variety of different stakeholders across Lincoln Center, including senior leaders in operations, marketing, and fundraising.  I find my role to be quite unique as I leverage my business knowledge gained as an external consultant and MBA student to advise a non-profit organization internally.  In addition, I deeply value the high touch exposure and attention I am receiving through my internship and feel that my work has challenged me over the course of the summer.  Finally, I have been fortunate enough to attend many programming events put on by Lincoln Center as well as its constituents.

Midsummer Night Swing: